Lead Magnet Launchpad

For solopreneurs and small business owners

Your guide to design a freebie that attracts your ideal clients.

You know you should have one. You've maybe even started one. But somewhere between the blank Canva page and the welcome email, the project stalled — and the version that's "live, sort of" converts at 8% and you're not sure why.

The problem isn't that you don't know what a lead magnet is. The problem is that nobody has handed you a tight, opinionated playbook that tells you, plainly:

  • What your lead magnet should actually be (and what it shouldn't)

  • How to design it so people opt in and eventually buy

  • What goes on the landing page, the thank-you page, and the welcome email

    What makes this different.

Most lead magnet guides are written by people who have one lead magnet, working in one niche. This one is written from the inside of a real marketing consultancy that builds funnels for clients, so the frameworks here are the same ones I use when someone pays me $1,497 to build it for them.

You're getting the playbook for $27.

$27 USD
$47.00

WHAT IS INCLUDED:

  • Part 01 - Understand The 4 criteria of a lead magnet that actually converts

  • Part 02 - Design The 5-part anatomy that keeps people reading past page one, the trigger moment that turns a casual reader into a real prospect, and the bridge most freebies get wrong (the reason good lead magnets still don't drive sales).

  • Part 03 - Build The 4-asset framework — lead magnet, landing page, thank-you page, welcome email — with copy-ready formulas for every piece. Plus the completion checklist I run before anything goes live.

  • Part 04 - Launch & Optimize The 3 free traffic sources that actually work, the content angles that pre-sell your freebie, the 3 metrics worth tracking (and the dozen that aren't), and when to iterate vs. when to scrap.

  • The Workbook 8 questions that take you from "I have an idea" to a fully scoped lead magnet plan by the time you put the guide down.

  • Bonus: 30 Irresistible Lead Magnet Ideas A swipe file of 30 plug-and-play formats you can apply to your business in minutes, sorted so you can find the one that fits what you sell.

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Your Questions Answered

How long does it take to read?

About 45 minutes cover to cover. The build itself is 20–30 hours, which most people spread across 2–3 weeks of evenings or one focused weekend.

What format is it?

An 18-page PDF you'll get instantly after checkout. Read it on any device, print it, or work alongside it on your laptop.

Do I need any specific tools?

The templates work in any email or funnel platform — Systeme.io, Kit, Mailchimp, ActiveCampaign. I use Systeme.io and reference it in the guide, but nothing here is locked to one platform.

What if I already have a lead magnet that isn't working?

Even better. Part 02 (Design) and the metrics section in Part 04 will tell you exactly where it's broken and what to change. Most of my paid client engagements start by fixing what's already there.

Is there a refund?

No refunds on digital products, once the PDF is in your inbox, you have it. But if anything is genuinely missing or unclear, email me at info@floriacreates.com and I'll fix it.

What's "Lead Magnet in a Box"?

The done-for-you service mentioned at the end of the guide. The Launchpad teaches you to build the funnel yourself. If you'd rather not, that's the option in the back. Currently $997 founding pricing for the first 5 clients.